Short-form video: making reels that hold attention

Short-form video rewards clarity and pace. A few principles make a big difference.

Lead with the most interesting moment

Open on the result, the reveal or the question — not your logo.

Design for sound-off viewing

Add captions and on-screen text so the message works without audio.

Keep it focused

One idea per reel. If you have three tips, consider three reels.

Shoot vertically, and with intent

Plan the vertical frame from the start rather than cropping horizontal footage.

End with a clear next step

Visit the profile, send a message, or check the link — make it obvious.