Concept project — self-initiated work, not commissioned by a client.
Monsoon Roast — coffee brand identity & store
A concept identity, packaging system and Shopify store design for a speciality coffee roaster.
- Industry
- E-commerce & D2C Brands
- Type
- E-commerce, Branding, Product photography
The challenge
Speciality coffee shelves are crowded with similar kraft-paper bags. The concept brief: create a brand that feels premium but approachable, and a store that explains origins and roast profiles without overwhelming new buyers.
Our approach
A restrained identity built around a single bold wordmark and colour-coded roast levels, packaging that reads clearly from a distance, and a store structure that lets customers shop by taste rather than by estate.
Outcome
This is a self-initiated concept project created to demonstrate our approach. It has not been launched commercially.
Gallery
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
