Concept project — self-initiated work, not commissioned by a client.
Glow Studio — skincare ad creative
Concept campaign creative and flat-lay photography for a skincare and cosmetics brand.
- Industry
- E-commerce & D2C Brands
- Type
- Social campaigns, Product photography, Digital advertising
The challenge
Beauty advertising is crowded and audiences tire of the same creative quickly. The concept explores a modular creative system that produces many variations from one shoot.
Our approach
Flat-lay photography designed to be cropped into every ad placement, a set of headline templates, and a testing plan for comparing creative angles.
Outcome
Concept project. No campaign was run and no results are claimed.
Gallery
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
Photo: Unsplash (Unsplash License)
